Online Classified Ads: An Internet Marketing Strategy

Internet marketing is truly the way to advertise a business. Because more and more people spend their time online, a business needs to reach out to their online market using effective internet marketing tools. Some marketers advertise their business through online classified ads and find a significant increase on their sales and customer base.

What are Online Classified Ads?

Traditionally, classified ads are advertisements found in local newspapers or magazines. It maybe a simple text advertisement bearing the name of the business and a tagline, or it may also be an elaborate ad with photos, colored texts and the company logo combined. Classified listings can be categorized according to the type of product and services that a business offers. For many years, this has been the marketing strategy used by many businesses.

Today, classified advertising has expanded to different forms. Advertisements can be seen and heard in both television and radios. With the introduction of internet marketing, classified advertising has also found its way on the internet. Unlike a typical printed classified advertisement, online classified ads have lower pricing rates so most businesses can afford to use this marketing strategy. In fact, some sites even offer free online classified listings. Craigslist is none of the first websites to provide free classified listing services. For this reason, even individuals can post their own personal announcements for free. If you have a business, why not take advantage of free online classified advertising websites and get listed?

Use Online Ads Effectively

In order to be effective, don’t forget to use target keywords on your ads. This way, you can also increase your own page rank and get more back links in return. Major search engines like Google also scan classified ad sites. Remember that a higher page rank always mean more traffic.

When writing your ads, make sure that it can grab attention and interest instantly. Always include target keywords on the title as well as the body of your advertisement. When you’re ready to post it, search for possible sites that offer free classified listings. Just make sure you read the rules of the site before posting your ads to more than one ads listing web sites.

Don’t Forget about Offline Marketing

The use of online classifieds ads isn’t the only low-cost marketing plan you can do using the internet. You have a variety of choices to try when it comes to online marketing. Article writing, blogging, using affiliates, search engine submission, and participating in forums are just a few possible online marketing options that you can do.

Furthermore, just because you can use the internet to advertise your business does not mean you should stop using traditional marketing styles. There are still a lot of people who do not spend their time over the internet and you wouldn’t want to lose this particular market. You can always combine both online and offline marketing strategies to achieve the best results. Use all possible marketing opportunities especially the ones that work for your business.

About the Author

Maureen Stesson is a writer and a sharp internet marketer in her own right. For years, she has mastered the art of online marketing to snowball online success. She currently shares her knowledge in order for others to learn internet marketing.

Copyright 2009

3 thoughts on “Online Classified Ads: An Internet Marketing Strategy”

  1. Internet, truly has given so many people opportunities to tell the world of their businesses, merchandises or properties. Just as to what Jessie mentioned above, blogs, forums, article writing are just a few. And surprises never cease because classified ads are also in the net. Before, I used to browse the newspapers to look for items or jobs. But now, just a few clicks on your keyboard and you have the information you need. Just like the traditional classified ads, the net also offers a variety of goods and services. With pictures as an additional feature. So a businessman should think of using online classified ads as a way to advertise his business.

  2. Thanks to the power of technology, classified ads can be possible on the net. When I combined both offline and online advertising, the generated sales of my business has been better than ever.

  3. Really good post. And while visibility is something online classifieds will bring you, people should take care of how they use these tools. If you make an ad of your business or yourself make sure you don’t do it 10 times or people will see it as spam and pretty much nobody likes that. Now, if you use it the right way it’ll work wonders. Once again, really nice post, thumbs up!

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