One of the methods used in internet marketing is pay per click advertising. How does it work? First of all, advertisers choose keywords that they think internet users would use when searching for information, a product or a service that they need. Generally, an internet user needs to type in words in the search bar when looking for something.
For example, if you’re in need of children’s story books and you wish to buy online, then you’ll use your search bar by typing in the words “children’s story books”. When you hit enter, you’ll get results that are related to the words you entered. These are called keywords or keyword phrase.
Bidding for keywords
People use keywords all the time when searching the internet. This is why advertisers compete to avail of the best keywords in the internet. Of course, the best keywords or target keywords are the terms that are most often used by internet users when searching the net. A certain keyword or keyword phrase may be chosen by a lot of advertisers. In order to get the top ranking, advertisers place a bid on each of these keywords. Naturally, the advertiser with the highest bid will get the higher ranking on the search engine results.
Because internet users usually click on the top ranking search results, or those which are found on the first page of the search results, advertisers compete to get a higher ranking. Target keywords on the top of the list are more likely to get clicks, and more clicks mean more potential buyers.
Pay Per Click
With pay-per-click advertising, advertisers will only pay the host website when their keyword ads get clicks. For example, an advertiser may have placed a bid of $0.50 for his target keyword. Thus, for every click on his ad that contains his target keyword, he’ll pay $0.50. If there were 100 people who clicked on his keyword ad link, then he’ll pay the host website a total of $50.
For many businesses, pay per click advertising is an effective online marketing strategy. If you want to use this strategy in your own business, make sure you set a definite budget that you will designate for pay-per-click advertising. You don’t have to spend a large sum of money on adwords right away. You can first try out this method, and from there track the results of your keyword adwords to see if you’re getting sales or new customers. If it’s not effective for your business, you can always try other online marketing strategies.
Remember to give special attention in choosing your target keywords. It is important that the keywords you choose are focused to a specific market. For example, instead of using the keyword “savings account”, why not be more specific? If you’re business involves internet savings account then your target keywords could be “internet savings account” or “online savings account”. This way, you can be sure that most people who will click on your adword are in need or are interested in an internet savings account.
You can make pay-per-click advertising work to your advantage if you really understand how it works. Use the search engines yourself and research as much as you can about this type of advertising before launching a pay per click campaign.
About the Author
Maureen Stesson is a writer and a sharp internet marketer in her own right. For years, she has mastered the art of online marketing to snowball online success. She currently shares her knowledge in order for others to learn internet marketing.