Do you own a website? If yes, do you often stop to check your website traffic analysis? If you haven’t done so, you’re missing a step in your online marketing strategy. Being aware of your website traffic status will be a tremendous help in planning and executing your online marketing strategy more effectively.
Tracking your website traffic is not at all difficult. Today, you can find several website tracking tools services that are offered at no charge. That’s right. Obtaining a website traffic analysis is free so there’s really no reason for you not to get one.
After signing up for a free web tracking service, you’ll usually get a weekly report on your website’s stats. But what specific details should you look for when tracking your site’s traffic? What information will give you the key to improving your marketing tactics?
When you look in your website traffic report, the first thing you probably check on is the total number of visits you received for a certain period. Most website owners or bloggers stop there. Most bloggers don’t take the time to find out where exactly these back links are coming from.
However, knowing where the links come from is the most important information you can get out of your website traffic report. How will you be able to do this? Usually, the best way to find out how the reader found your site is to ask them. Send an e-mail to each of your visitors and personally inquire how they found out about your site. You may think that it’s a time-consuming task but doing so will greatly help you in achieving more traffic to your site.
For instance, a certain reader may have found a link to your site from another blogger who had posted a link of your website. Would you want to know who this blogger is? You can then send this webmaster an e-mail to personally thank him and ask why he chose to add your link to his website. Doing so will help you learn more of what people like and what they like the least in your website.
Another thing to consider when reading your web traffic stats is the trend. For example, on which days do you usually get the most hits? Is it during the weekends? If this is the case, you would want to make sure that a new entry has already been posted before the weekend comes. This way, visitors will find a fresh content when they visit.
If you have the budget to spend, you can opt to subscribe for a paid website tracking service for a more efficient web tracking. Paid web tracking services are usually inexpensive and you can expect to receive a more elaborate and more detailed website report.
By carefully studying your website tracking results, you’ll discover more and more things about your site. Analyzing your web tracking report will help you know if your marketing strategies are working. In response, you can make the necessary adjustments or introduce new things in your site that will benefit your readers and will earn you more visits as well.
About the Author
Maureen Stesson is a writer and a sharp internet marketer in her own right. For years, she has mastered the art of online marketing to snowball online success. She currently shares her knowledge in order for others to learn internet marketing.