Warning: Top Mistakes In Using Google Ads

If you own a website and publish Google Ads on your site, below are top mistakes that must be avoided to avoid forfeiting your earnings:

Do not break the rules.  Have you taken the time to read the complete Terms & Conditions on using Google Adsense?  Many webmasters immediately sign up and check the “I Agree” button without bothering to read the fine print.  Bear in mind that violating the rules may get you penalized and may even get your account terminated.


Never click your own ads.  Obviously, you cannot click on your own ads or links to increase your earnings.  If you do, your account can get suspended.  Google can tell where the clicks are coming from so there’s no way you can disguise the hits you receive.

Don’t use other people’s content.  Spamming is violation so do not use copyrighted content or images without the owner’s permission.  Copyright infringement is a serious offense and can get both your Google account and website suspended.

Don’t put your ads out of sight.  This tactic is also known as “Camouflaging” the ads.  By using a font color that is the same as the background color, the person browsing the site may be clicking on the links or ads without knowing.  This is clearly against Google’s regulations.

Don’t ask people to click on your ads.  You cannot request visitors to your site to click on the ads or links.  Those hits will be invalid.

Do not change the codes in any way.  To use the ads or links, the webmaster must copy and paste the exact codes generated by Google.  Any changes made on the code may disqualify the clicks generated.

Do not create an exclusive Google Ads page.  Creating a page that is dedicated only for Google Ads is prohibited.  Google Ads must be relevant to the website content.

Do not cloak your site.  Cloaking is another “black hat” tactic that is used to increase hits.   People are made to believe that they will find the information they need when they click on the links because of misleading descriptions.

Do not use automated tools to get more clicks.  Some people use automated ‘Clickers’ so their ads generate a thousand or more hits per day.  In response, Google has found way to track “phony” hits and using this technique can get you banned permanently from Google.

About the Author

Maureen Stesson is a writer and a sharp internet marketer in her own right. For years, she has mastered the art of online marketing to snowball online success. She currently shares her knowledge in order for others to learn internet marketing.

Copyright 2009