Top Ten Tips To Increase Your Site Visitors

Knowing how to convert site visits into sales is an essential in internet marketing. Simply getting a high click rate or huge web traffic is not enough. The whole point of online marketing is turning that high click rate into a high conversion rate.

You may be surprised to know that out of 100%, only 3% of online marketers enjoy high conversions. The other 97% maybe receiving a lot visits, but they are not producing sales. Clearly, the conversion rate determines whether the online business is flourishing or not.

Here are top ten guaranteed tips in converting site visitors into buying:


1. Always include your signature file in your marketing e-mails. This helps build up brand recognition. Although you’re not directly selling, you are familiarizing your recipients to your brand.

2. Add your mission statement under your signature. A company’s mission statement tells what your business can do for others. It reminds people that you’re not just a business but a company they can count on.

3. Use an effect sales copy. Your sales copy is like your personal letter to your prospects. It is where you convince your readers that your products and services are worth buying. Ads, banners, and other elements on your site can’t do this.

4. Provide testimonials. People are more likely to patronize a product that is recommended by other people. Testimonials not just add to your credibility, it also helps your prospects see that you are a trusted name in the market.

5. Keep your website updated. If you don’t make any changes on your site for long periods, people will notice it. If they don’t find anything new each time they visit your website, they’ll lose interest sooner or later.

6. Work on providing relevant content. What information does your audience need? What do they want to know? Think about your target audience and research on topics that are important to them.

7. Reach out to individuals. How you write your material makes a big difference on how people will respond to your invitation. Make sure that your content addresses your reader on a personal level. Write as if you’re talking to an individual, not a group.

8. Work on establishing your credibility. Make sure that you earn your target audience’s trust. Provide well-researched and accurate information. Put a Privacy Policy on your website. Use a secured server that protects your customer’s information. These are important elements that help build trust.

9. Use call-to-action buttons. Buttons with call to action words are found to be a lot more effective than simple text links. This is because people know instantly that buttons are clickable and they look more inviting too.

10. Reach out to your target market. Your marketing efforts will be a waste of time if they’re not properly directed to the right market. Get to know your target market and think of ways on how you can better reach out to them.

About the Author

Maureen Stesson is a writer and a sharp internet marketer in her own right. For years, she has mastered the art of online marketing to snowball online success. She currently shares her knowledge in order for others to learn internet marketing.

Copyright 2009