Internet Marketing 101: Why you should target students (BizReport)
When it comes to spending the younger generations may have a leg up on their parents and grandparents - even if the parents and grandparents technically have more money than the kids. That, according to a new Harris Interactive/Alloy Media + Marketing poll. According to the research the 13.8 million college students going back to school this fall holds a record $250 billion in discretionary ...