Cornell Study of Hotel Internet Marketing Tactics Quantifies “Billboard Effect” of Online Travel Agents (Hospitality Net)
When a hotel is listed on Expedia.com or Travelocity.com, it receives reservations not only through that channel, but it also gains reservations through other channels, such as its own website or telephone reservations. According to a hotel internet marketing study by Cornell assistant professor Chris K. Anderson, this "billboard effect" increases both reservation levels and average daily rate ...
Categories: internet marketing Tags: Billboard Online, Cornell Assistant Professor, Cornell Study, Hospitality, Hotel Internet, Hotel Marketing, internet marketing, K Anderson, Marketing Assistant, Marketing Online, Marketing Study, Marketing Tactics, Online Travel Agents, Own Website, Professor Chris
Pharma Brands and Social Sites Fall Prey to Fraud (ClickZ)
The economic hardships of the past year have put a harsh light on the dark side of Internet marketing, according to a study released today by MarkMonitor.
Categories: internet marketing Tags: Economic Hardships, Fraud, Harsh Light, internet marketing, Marketing Study, Pharma Brands, Prey