Posts Tagged ‘Marketers’

Internet Marketing 101: Do’s and Don’t’s for Green Marketing (BizReport)

Do you have a green product? Or are you investing in green packaging? Or has your product always been green but you've not been able to capitalize on that fact? Kermit the Frog said, "It's not easy being green," and many marketers have found that to be true. Good news, though, there is growing interest in all things green if you know how to approach consumers - including other businesses and the ...

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The Importance and Benefits of Implementing an Internet Marketing Strategy (Turks.US)

Putting ads in yellow pages and newspapers are still effective on their own if you’re targeting popular offline ad portals. But for a majority of marketers, this is not enough to effectively promote the products and services they offer, which is why most, if not all, turn to the internet.

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Internet Marketing 101: How to get more from social, video (BizReport)

When it comes to social networking, many marketers are in the space at least minimally. They have created a social profile and are possibly Tweeting or updating their status every few days, but most still think of social networking as just something to do when they have something new or different to report. When it comes to video, the same can be said. Marketers are beginning to create video ...

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The Troubling Trend of Increasing “Web Marketing Ineptitude” in Hospitality | By Max Starkov (Hospitality Net)

Throughout our nearly 15 years of hotel Internet marketing experience, we at HeBS have been consistently concerned about the increasing level of disparity between savvy Internet/Web2.0/Mobile marketers in hospitality and travel, and the Internet/Web2.0/Mobile Marketing-inept players in the industry. In recent years, with the advent of social media, Web 2.0 technologies and the mobile Web, this ...

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Move to TravelCLICK Yields High Returns for Joie de Vivre Hotels’ Internet Marketing (Hospitality Net)

Interactive media will represent nearly one of every five dollars spent by marketers on media in the U.S. next year. The reinforcing affect of online advertising viewed together with high organic search ranking makes online ads even more effective. The most recent research shows that users exposed to both search and paid ads convert 22% more often than with search alone. Leveraging this trend ...

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