Conventional Marketing vs. Permission Marketing
Permission marketing is a method of internet marketing where businesses ask for permission before sending promotional materials to their prospects. The term “permission marketing” was coined by Seth Godin, an internet marketer and author of best-selling business and non-business books.
Entrepreneurs view this type of marketing as more effective in acquiring new customers since it enables a business to target only the people who are really interested in the product and hence, have more potential to buy. Read more…
Categories: Internet Marketing Articles, Online Marketing, articles Tags: Advertising Material, Business Books, Computer Services, Conventional Marketing, Conventional Method, Customer Relationship, Direct Mail, Effective Marketing, Internet Businesses, Internet Marketer, internet marketing, Marketing Campaigns, Newspaper Advertising, Offering Services, Permission Marketing, Promotional Materials, Prospects, Seth Godin, Trash