Squidoo and Online Marketing

If you haven’t been using Squidoo to promote your business, you’ve been missing a lot. Many online marketers today are taking advantage of Squidoo marketing to promote their business online.

What is Squidoo?

Squidoo is a free website founded my Seth Godin, a famous webmaster, author and marketer in the internet. Squidoo allows users to create web pages easily by simply using its ready to use templates. In Squidoo, these web pages are called lenses.


A lens may contain an article on any topic, YouTube videos, feeds from other websites, photos, Flickr images and links to other relevant websites. Aside from these features, it is also possible to endorse Amazon, Cafepress and Ebay products. Squidoo is also a website used to display Google AdSense ads. Thus, a Squidoo lensmaster may receive additional earnings simply by promoting his lenses. A lensmaster may also donate part of his earnings to his chosen charity. In fact, almost half of Squidoo lensmasters choose to share part of their royalties to their chosen charity or non-profit organization.

Why Do Online Marketers Take Advantage of Squidoo?

Many online marketers have found that Squidoo is great way of promoting their business websites. By providing an excerpt of a particular article or content from their site along with the URL to their website, more people are directed to their website. A Squidoo lens may contain several links that leads to different pages of your website. These pages may discuss different subjects or topics that are relevant to your readers. Thus, it is possible to greatly increase your web traffic in just a short time. Most Squidoo webmasters are respected and popular names in the World Wide Web. Many of them already have successful online businesses and have been doing online marketing for a long time. Because of this Squidoo lenses are considered to of outstanding quality and an authority when it comes to valuable information.

Why Should You Take Advantage of Squidoo?

Squidoo is one of the best sites in the internet that are included in top search engine rankings. This is because lenses in Squidoo boasts of unique and quality content which we all know, search engines love. Additionally, using keywords or keyword phrases on the URL of your Squidoo lens makes it easier for people to find your web page among the search results. What makes Squidoo effective as an online marketing tool is its supportive and friendly community. You can join different groups to widen out your readers and gain more exposure. Furthermore, you’re not just limited to joining one group. You can create different lenses that discuss various topics and you can enlist each these lenses to different groups where they belong. Thus, just by writing about different topics, more people can discover who you are and what you do as a business. Lastly, Squidoo is so easy to use. You don’t need to be an expert of any programming language to be able to use it effectively. If you’re still a beginner in how Search Engine Optimization (SEO) works, practicing on Squidoo will help you learn quickly and easily. You’ll discover new marketing techniques without any difficulties. Moreover, by actively participating in the Squidoo community, you can build strong and positive customer relationships.



About the Author

Maureen Stesson is a writer and a sharp internet marketer in her own right. For years, she has mastered the art of online marketing to snowball online success. She currently shares her knowledge in order for others to learn internet marketing.

Copyright 2009