If you own a business website, why should you be interested in understanding the Google search algorithm? Does it really matter whether or not your website is indexed by Google? Let’s see:
Your Google Ranking and Your Business
Google is one of the most popular search engines on the web. Most people who surf the Internet uses the Google search engine. It only follows that sites that are listed in the Google search results can reach out to more people around the world.
How so? Whenever an internet user wants to look for specific information, products or services, he or she will type in a keyword in the search bar to find a list of web pages that contains the keywords he/she used.
If your web page uses the keywords or key phrases that an internet user typed in, you’ll be part of the Google listing. Google can offer hundreds of web pages that contain those exact keywords. Thus, being part of the first page of the search results increases your sites chances of being clicked or opened.
Factors that Affect Your Google Standing
Keywords are not the only factors that can affect your Google search engine ranking. Another factor that can affect your page rank is your online popularity. How is this measured? Based on the number of one-way links and reciprocal links you build. If other webmasters with quality websites link to your page, search engines like Google will recognize your site as a credible resource.
Aside from using keywords in your article contents, it is also recommended to use them in your article titles, the pages of your site and the links you use. This makes it easier for web crawlers to find different pages of your website.
Can You Get to the Top?
Can you improve your Google rank by hiring SEO services? Yes! SEO companies that offer white hat search engine optimization techniques can do a lot to improve your search engine ranking at a sooner time. However, this doesn’t mean it can be done in an instant.
Don’t be fooled by promises that you can be on top of the Google rank in just a week or two. Remember, Google is not in partnership with any SEO service provider. No company can guarantee that you will get to the top spot in just an instant. In order to achieve the number 1 ranking, time and effort is needed.
About the Author
Maureen Stesson is a writer and a sharp internet marketer in her own right. For years, she has mastered the art of online marketing to snowball online success. She currently shares her knowledge in order for others to learn internet marketing.