Web copy writing or ad copywriting is important for every online business. A web copy is the written message on your web page that you use to sell your products or services. Effective web copy writing determines whether potential customers will go and buy your products or avail your services, or whether they will choose your company over your competition.
Here are some questions that can help you in writing an effective web copy that sells:
What is your goal?
Setting a specific goal for your business will help you come up with a strong message on your ads. For example, what would you like to accomplish with your business? Knowing your goal will help you express your message more clearly.
Who is your audience?
Who are you writing your messages for? Knowing the specific group of people that you’re writing will help you create more effective, more realistic and more personal messages messages. Experiences prove that an effective advertising is one that is able to touch a person in a deeper level. Thus, by knowing who you’re writing for, you can adjust your message to the needs and interests of your target audience.
What is your writing style?
Internet marketers believe that the best writing style for a web copy is editorial style. An editorial style of writing is done in a way as if you are actually talking to your reader. It uses a friendly tone and a conversational approach. This style of writing is more effective because it does not sound so formal. It makes the reader feel as if the message is written especially on their behalf.
What benefits can they get?
In agreement knowing who your target audience is, always keep them in mind when writing ads. What benefit can they can if they’re going to buy your products or avail of your services? Why should they support your business? What’s in it for them? These are the questions that you need to give the answers to when writing an ad copy.
How do your customers feel?
One effect ad copy strategy is to appeal to your customer’s emotions. For instance, you often see advertisements that use real life accounts or success stories which resulted from using a particular product or service. This is because people can relate with other people’s feelings very well. If using a product can make other people happy, then it’s certainly worth a try.
What’s the deal?
Always make an offer that goes along with your ad. People love to receive freebies no matter how small or trivial they are. But they would appreciate you more if you give them something valuable. For example, you can offer a discount, a bonus, a free information, a money-back guarantee – giving any of these deals for those who will buy your products or avail of your services. This strategy never fails to attract people because everybody loves great deals.
Is your message clear and easy to understand?
Your ad copy must be short, simple, clear and easy to understand. Don’t write vague, ambiguous, or complicated messages. See to it that everyone who reads your web copy can understand your message easily. More importantly, your message has to be convincing. Remember, a great message encourages an audience to take action right away.
About the Author
Maureen Stesson is a writer and a sharp internet marketer in her own right. For years, she has mastered the art of online marketing to snowball online success. She currently shares her knowledge in order for others to learn internet marketing.