One of the methods used in internet marketing is pay per click advertising. How does it work? First of all, advertisers choose keywords that they think internet users would use when searching for information, a product or a service that they need. Generally, an internet user needs to type in words in the search bar when looking for something.
For example, if you’re in need of children’s story books and you wish to buy online, then you’ll use your search bar by typing in the words “children’s story books”. When you hit enter, you’ll get results that are related to the words you entered. These are called keywords or keyword phrase.
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What is pay-per-click advertising? This is a form of internet marketing where businesses bid on keywords or keyword phrases that consumers most likely will type in their search bars when looking for information. The keywords that a business will bid on will depend on what he advertises.
For instance, if your business sells beauty products, you might bid on keywords such as “beauty products”, “skin care products”, “beauty and make-up”, or “health and beauty products”. When someone is looking for possible skin care products, he might type in any of these four keywords on his search bar. Thus, when the search engine returns the results, the ad for your business will appear as one of the sponsored links or sponsored ads on the results page.
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