One of the methods used in internet marketing is pay per click advertising. How does it work? First of all, advertisers choose keywords that they think internet users would use when searching for information, a product or a service that they need. Generally, an internet user needs to type in words in the search bar when looking for something.
For example, if you’re in need of children’s story books and you wish to buy online, then you’ll use your search bar by typing in the words “children’s story books”. When you hit enter, you’ll get results that are related to the words you entered. These are called keywords or keyword phrase.
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