Category: Online Marketing

Pay-Per-Click Advertising: Is it For You?

What is pay-per-click advertising? This is a form of internet marketing where businesses bid on keywords or keyword phrases that consumers most likely will type in their search bars when looking for information. The keywords that a business will bid on will depend on what he advertises.

For instance, if your business sells beauty products, you might bid on keywords such as “beauty products”, “skin care products”, “beauty and make-up”, or “health and beauty products”. When someone is looking for possible skin care products, he might type in any of these four keywords on his search bar. Thus, when the search engine returns the results, the ad for your business will appear as one of the sponsored links or sponsored ads on the results page.

Continue reading “Pay-Per-Click Advertising: Is it For You?”

Blogging: The New Generation Trend

Blogging is fast becoming a trend in the world of internet. The word “weblog” was coined by John Barger back in 1997. It was taken from the words web and log which means logging or writing entries in chronological order. Later on, Peter Merholz used the term “blog” on his own website. Since then, the term “blog” is used and not for long, it has become a common term accepted worldwide.

What are blogs?

A blog can be a personal journal which recounts events in a person’s life on a daily basis. It can focus on specific topics that interest the blogger such as movies, food, music, sports, politics, news or business. Blogs are made up of text entries, music, videos, photos and images as well as hyperlinks that lead to other web pages. The person who writes these entries is called a blogger.

Continue reading “Blogging: The New Generation Trend”

How to Get FREE Advertising and Traffic for Your Business Website

If you’re asking whether free traffic sites really work, the answer is yes if you know how to work them. There are lots of places online that offer free advertising and traffic services for anyone who has a website. If you haven’t tried internet marketing, your business is losing so much opportunities of getting recognized and gaining potential customers. Take a look at some of the best ways on how to get traffic and advertise your business website without spending a cent. Continue reading “How to Get FREE Advertising and Traffic for Your Business Website”

Online Marketing: An Introduction

If you have been using the internet, then undoubtedly you may have used Yahoo or Google with your surfing. Have you been to Ebay or Amazon while searching for a particular product? Even people who are not experts in the computer or internet are familiar with these major names in the World Wide Web.

Without a doubt, internet marketing has made such a huge impact and still continues to do so in the business industry. More and more people are starting to see that the internet provides a profitable means of doing business. In fact, a lot of small businesses today have started through internet marketing. And now, most businesses that used to be small time are now enjoying extensive popularity and success.

Continue reading “Online Marketing: An Introduction”

Article Writing: A Powerful Tool

Internet marketing is increasingly becoming a popular marketing strategy. More and more businesses are using internet marketing to gain recognition and attract more customers in return. There’s no doubt that article writing is one of the most effective ways that online marketers use.

Why Use Written Articles?
Continue reading “Article Writing: A Powerful Tool”